Everyone wants to get the most out of marketing that they can, but with so many different types of marketing methods, it can be hard to choose the best option. The best option is usually a blend of different methods, with one of the most tried and true methods being direct response marketing. Direct response marketing gets a fast response from customers, which means companies get a quick turnaround and almost instantly know if the ad worked or not. Beyond fast turnaround, direct response marketing has other benefits that are part of the reason this method has been around for so long and is still used today.
What Is Customer Service?
Direct response marketing is designed to present a customer with an enticing offer to get the customer to respond right away, hopefully, to accept the offer. The offer can be almost anything from selling a product to asking a customer to sign up for a newsletter or refer a friend. These ads cost very little to make and return measurable results in a shorter time period than other methods. The name direct response marketing may give people the impression that this type of advertising is mainly meant for email responses, but the scope is far more extensive than just emails. Any ad that demands a response is a type of direct response marketing, whether on Twitter, a landing page, or email. While a company of any size can use direct response marketing and ads, this method is best suited for small to medium-sized businesses.
Direct Response Marketing Advantages
Every type or method of marketing has unique strengths and benefits. What one method excels at might not be as effective with a different method, so it is crucial to use the right tools for the right job. Direct response marketing has many benefits that not everyone sees, but the most important perks are explained below.
Measurable & Trackable
One of the best parts of direct response marketing is that results are directly measurable, and the data from one campaign can improve your next one. Because direct response ads are connected to actions, it is easy to see how many people completed that action and what had prompted them to act. The measurable data lets companies know what worked and what didn’t, so the next direct response ad is even more successful. You can calculate return on investment, cost per action, actions per views, and much more with the objective data from direct response marketing.
Increased Communications & Customer Relationships
Direct response ads help build stronger relationships with potential customers by creating a direct line of communication. The best direct response ads will have customers wanting to engage and act to receive information or services from brands they like. Having prospects that want to be contacted is a marketer’s dream as you are more likely to find success with those customers than blindly sending out ads or cold calling. Once a customer accepts or acts on a direct response ad, they have signaled they are willing to be contacted again for more ads in the future. If you handle this customer relationship right, customers will look forward to whatever valuable and informative content you send. However, you can squander this relationship by sending low-quality content or spamming customers with too much.
Targets Specific Markets
Direct response ads let companies target and plan who the ads are sent to for the best results. Companies can personalize ads and send them to specific groups of customers to target what those customers want to see and respond best to. The vast majority of customers say they would be more likely to do business with brands that send personalized ads or interactions. Rather than trying to reach everyone with the same ad, brands should focus on sending the right group of customers the right ads. Once a brand finds the right targets and groups, the company can increase conversion rates and use the subsequent data to make future ads even better.
Helps Identify Prospects
Direct response marketing can also help a brand’s sales team by giving them invaluable information on prospective customers and clients. Since these prospects come from targeted ads, the sales team knows how to establish a relationship, what the prospect likes, and how to move them further through the process towards conversion. With direct response ads, the data collected on targeted customers means the sales team doesn’t need to waste time with cold leads that may never pan out because there is already an established customer relationship.
Direct response marketing is an incredible tool that businesses should use to its full extent but getting started can be daunting. No one wants to waste time and potentially waste money on ads that don’t work. However, the experts at ListenTrust are here to help get any company up to speed and used to direct response marketing along with any other services a company wants to add. Let the professionals help your brand make the most of the various marketing tools so your company can thrive.
Get Started by Contacting ListenTrust Today!
For more information, contact Tom Sheppard, VP Business Development, at: firstname.lastname@example.org