Management Team

Our management team includes an Hispanic Marketing expert, a Telecommunications veteran, a 15-year Direct Response veteran, and a worked-his-way-to-the-top Sales pro.

Jeeva Ratnathicam

Jeeva Ratnathicam

Chief Operating Officer

Jeeva has 25+ years Operations and Finance experience, working with companies of various sizes in several industries. His recent experience includes 3 years with Ttech a large multibillion publicly traded BPO, where he served as a business unit CFO for $350 million of worldwide business. 

Jratnathicam@listentrust.com

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He is intensely focused on ROI for ListenTrust clients as the key metric for success. Focused on team building and bringing out the best in others is the foundation to great stories, true gratification and ultimately, enhanced business performance.

Over his career he has been fortunate to:
• Lead comprehensive corporate reorganizations.
• Restore and maintain stability followed by profitability in challenged organizations.
• Find narrow paths to significant organic growth without outside investment.
• Pursue strategic acquisitions and integrations resulting in accelerated growth.
• Develop creative and cost-effective solutions for difficult company problems.

Tom Sheppard

Tom Sheppard

VP Business Development

Tom is currently head of the growth elements of the business: Sales, Marketing and Client Services. His experience working at a multi-billion dollar distribution services company enables him to help smaller companies scale their growth to the $80MM+ realm.

Tsheppard@listentrust.com

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Tom has close to 20 years experience in the Direct Response Television (DRTV) space and is widely recognized as a trusted expert in support services for direct-to-consumer marketers, and has been instrumental in helping marketers bridge the understanding gap from DRTV to pure-play online advertising and vice versa.

He is also known as a highly experienced advisor in the Spanish language-US Hispanic market, helping general market advertisers better understand and leverage the revenue potential of this market.

Tom was born and raised in California and currently splits his time between Los Angeles and Mammoth Lakes, CA. He is a competitive cyclist and hockey player and also enjoys alpine and cross country skiing, ocean kayaking and generally being active outside. He is a father of four adult children and has two rescue dogs as well that provide regular comedy relief. He also enjoys taking in live music of all types whenever possible in his free time.

Juan Carlos Caire

Juan Carlos Caire

General Manager

Juan Carlos, who goes by “J.C.”, is a pioneer in the contact center industry in Mexico. A native business leader full of passion, strength of will and knowledge to overcome any challenge. Back in 2007, he started as an overnight sales agent, then moved up through the ranks to become Sales Director in his first year.

Jcarloscaire@listentrust.com

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From there on JC worked with a lot of talented people within the company whom together managed to take Listen Trust to the next level, growing exponentially the company from just a few agents to over 800.

After 5 years of managing the sales force, JC became the company’s professional Service Director which was in its initial stages, a position the he has been able to mature within the last years. Something that characterizes JC is his ability to lead teams to their maximal potential, and here at Listen Trust this has not been an exception. He and his team have been responsible for successfully launching + 500 sales campaigns, Customer Service support, Outbound Sales, Bilingual Projects, Non-Profit Fund-Raising, other BPO projects and Events Management.  JC has now built a team with his experience capable of making any project take off well and create the right conditions for their success.

JC a father of two who is happily married to his beautiful wife Flor.

We’re an amazing, diverse community of talented people making a meaningful impact for your company through excellent service and true commitment.

Abraham Rodriguez

Abraham Rodriguez

Director of Work Force Management

Abraham Rodríguez or “Abe” as his friends call him was the first employee of Listen Trust, his passion and love for the company has led him through 12 years of hard work and experience. He has been one of the main bases for the success of the company, starting with 10 employees under his wing.

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Leading by example, he was able to develop his employees into leaders themselves, whom have also helped in the company’s growth. Abe was born and raised in the Sonoran Desert and started working in the call center business in 2003 as an agent.

His discipline and perseverance later caused him to become one of our most respected role-models at ListenTrust. His knowledge and cleverness create a unique and innovative way of performing the tasks needed to get the job done as well. His study of systems engineering and different certifications help him and his team to exceed expectations every day.

Abe is also the one behind the scenes in our annual Telethons, assuring that everything is done correctly and that every department involved has the information and tools they need to make it a successful event.

Abe has a loving wife Xareny, who is dedicated to their two children Anna Ximena and Carlos Gael. In his free time, Abe loves to travel with his family and devote himself to his children. He is one of the most admired leaders in the company, due to his selflessness, kindness and respect towards others. He is a key part of the company and all-around a great pleasant co-worker.

Chris Handley

Chris Handley

Controller

Chris was one of original owners of Listen Up Espanol prior to the company rebranding to ListenTrust. He started with Client Integration, this role expandeing to managing client relationships and vendor management. Chris also performs financial analysis for pricing and client profitability.

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Chris has fulfilled assignments and multiple roles within the company throughout the years and his skills include software development, project and program management. He has had his hand in all aspects of the company and is a great resource to everybody.

Chris is a Maine native happily married to his wife Blessing for 11 years. Together they have 3 kids aged 10, 8, and 7. When not playing sports and enjoying various school activities, they enjoy visiting as many Maine lighthouses, forts, waterfalls and scenic hikes as Vacationland has to offer.

Daniel Castilla

Daniel Castilla

Assistant General Manager

Daniel Castilla has been a member of the Listen Trust family for over eleven years. Gaining experience in different departments, starting with the company as a sales agent, he soon became a supervisor, helping his team develop their abilities as sales representatives.

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Exceeding the abilities expected he was then promoted to floor manager, and soon after to Sales Operations Director. It was during this time that he had the ingenious idea to create a successful formula that would help his team achieve every sale, helping the company to grow from a few agents to more than 800.

Daniel helped develop the first Hispanic sales call center in Mexico serving clients in the USA. He and his team have won many awards in the call center world, including best operations director, best manager, and best agent. He has won a Stevie and an IMT award. What motivates Daniel to keep going is the many new challenges he faces every day, and how he uses his creativity to solve each new problem. He has been happily married for three years and he and his wife own two dogs which they’re very devoted to.

In his free time he enjoys DIY, constantly making improvements around his house. What fulfills him the most is traveling. He has traveled all over the Mexican republic, USA, and many parts of Asia. He is a fundamental member of Listen Trust and a well-loved leader.

Sally Chavez

Sally Chavez

Director of Quality Assurance and Training

Sally is a leader with the know-how to prioritize resources and make wise decisions. She is our Director of Quality Assurance and Training at Listen Trust, with a successful track record for leading QA and Training Departments transformations, diving business growth and creating high-impact teams.

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Throughout her career as a strong professional with a degree on International Business from Universidad Kino, Sally has been an exceptional leader and vital contributor to operations, culture, recruitment, training and QA departments. Her core competencies include working collaboratively with the talented people at ListenTrust to solve problems, always aiming towards a solution using data, logic and judgement to maintain high quality standards when it comes to innovation and development. 

Sally is a jack of all trades and a well known athlete with a long curriculum in sports, leading her to travel all over the Mexican Republic and many countries around the globe. A strong female role model, she belonged to the national field hockey team representing her country. She currently resides in Hermosillo along with her caring husband José Antonio, whom she has been married to for 3 years. As a couple they enjoy traveling to different beaches together, discovering new gastronomic delights.

Jason Ingram

Jason Ingram

Account Executive

Being in the call center industry for over 25 years, Jason has done every job in the operations area from call center agent, quality assurance and trainer to supervisor. He started right out of high school while attending the University of Nebraska/Omaha working on his Business Management degree. 

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During his tenure with his first call center company he developed a niche to improve performance where others thought the ceiling had been met. One challenge after another led to the need to grow and manage the workforce into multiple centers for this company. Jason was challenged to build a workforce management and human resource team to help with this growth.

After building the Workforce Group, Jason decided that he needed another challenge and moved from Workforce Management to Client Services with another call center. The move was a good one. He took his operational background and used it to develop some amazing successful Direct response campaigns. Some would say he has a golden touch when given the opportunity to test out different ways to present offers. Jason has managed some very high profile Direct Response companies who at times would just say, “Please help us find a way to make this work.” He will fool you with his calm soothing voice because there is action behind those words and the magic starts as soon as a challenge is presented to him. Jason started as an Account Manager and quickly moved to Program Manager and eventually he was one of the three Client Services Managers who helped develop the Account Managers.

Jason did all of this while raising his family. He has two boys who gave him the motivation to do things right. His older son is an aspiring comic who has performed at multiple comedy clubs and casinos. He has the wit of his dad and the good looks from his Mom. His younger son played baseball into college but has now focused building his future as a business owner of his own. Both boys grew up running around in the call centers when Jason was a supervisor and even as an Account Manager. Jason did sacrifice some family time but always found a way to bring them into the DR world. Matter of fact, his boys made their own infomercial selling anything from random Christmas ornaments to a hockey stick you could eat cereal with and all while just wanting to do what their dad does for a living.

Jason started at Listen Trust as an Account Executive in December of 2018. We could not be happier that he joined our team. His knowledge from the past 25 years definitely adds value and vision to what Listen Trust already offers our clients. Watch for Jason to throw you a funny joke, a great idea, sing you a song or just a nice smile as he holds all the core values we at Listen Trust follow. His assistant may say hi when on the phone. She is an 8 year old Pitbull/Lab who sits on the chair next to him every day. You may also hear her snoring as she is getting a little older.

Enrique Paredes

Enrique Paredes

Account Executive

Enrique has been a member of the ListenTrust Family since 2008, with experience in the industry since 2001. He started at ListenTrust with the big ramp up of the Instyler US Hispanic campaign, which remains one of the largest campaigns to have run with Spanish language media in the U.S.

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Since then, he has been a bright talent, improving and growing in every position he has worked, starting as an agent, quickly becoming a team supervisor, trainer, QA and now an Account executive for over seven years. In his previous DR experience, he also did outbound and also did sales knocking door to door.

For ListenTrust he also worked on a special project for a client that needed to reduce a very high chargeback rate and exceeded the client’s expectation making a great improvement in just two months.

With a long background in clubs and memberships, time brought him closer and closer to the charity world, being our current expert on this type of program, always with the sales expertise and results mindset.

Born and raised in Hermosillo, he is a Robotic Engineer and he is passionate about reading and writing, also plays the drums and is a big fan of traveling, baseball and live music. He shares his time with his three rescued dogs; Alaska (Labrador), Zamorita (Pitbull) and Dogo (Dachshund) and travels every time he can to watch a Dodgers ball game, watch a good rock concert or get to know a new corner of the world.

Isaac Dyck

Isaac Dyck

Director of Customer Service

Dedication, integrity and most importantly the ability to influence others, Isaac – a native of Hermosillo, has been with our company sinceSept of 2006, starting as the first sales agent on night shift. Isaac has been in several departments – sales, customer service, and QA – and excelled in them all.

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Isaac has consistently demonstrated integrity, responsibility, discipline, and an ability to work with people.

He attained his Degree in Business Administration while working to help the company grow. As a Sales Director, Isaac helped implement a creative method to motivate agents to want to sell more, called ASR (agent sales rating), a total success. Due to his excellent skills he soon thereafter became a Customer Service Director, which he has been for the last three years. Managing more than 10 campaigns, all with different requirements surpassing our client’s expectations.

Isaac is an animal lover, he owns two Dobermans; Camus and Diva. In his free time, he enjoys watching and playing sports and e-sports, especially Soccer. His team most recently won our Listen Trusts soccer league. He is an active traveler, he has traveled to several countries around the globe, and is hoping to keep traveling a lot more in the future. Without Isaac’s humble spirit, our company would not be the same.

Soledad Cota

Soledad Cota

Facilities Purchasing Manager

Soledad Cota has been the smile and welcoming feeling representing our company since the early beginnings of ListenTrust. Her role in our company has matured from HR Assistant back in 2006 to now being fully in charge of our facilities 100% as Facilities and Purchasing Manager.

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Her reponsibilities in the company include Tech Maintenance, security and cleaning staff, budget planning and control, coordination of internal events, and building strategic relationships with suppliers and business partners.

Soledad is in love with her family which is made up of her daughter Paula and her husband Angel. She has been practicing yoga for 10 years and along the way she became a certified yoga instructor.

Edith Meráz

Edith Meráz

Recruitment Manager

Edith is a professional who recently joined our team, bringing 6 years of expertise to our recruiting department. Her studies and commitment have helped her become an expert in hiring qualified employees to meet our company’s current and future needs, whilst building our recruitment team.

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So far recruiting Spanish, English and French staff in the contact center industry in Mexico. Edith’s  excellent analytical and organizational skills are innovating the way we recruit in the company.

Over the years she has been dedicated to her personal and professional life, enjoying her free time with family and friends going to the movies and traveling.

Keren Rodríguez

Keren Rodríguez

Corporate Culture & Communications Manager

Keren is the corporate culture and communications manager at Listen Trust. She joined the company in 2016 and within the first two months of 2017 became the Dream Coach for our Dream Trust program, guiding employees towards achieving their dreams and goals and find true happiness.

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This year her role in the company evolved to a corporate culture and communications manager where her passion for helping all Listen trust employees find their passions and develop their talents has developed an amazing culture at Listen Trust.  

To this day, a year later, she has accomplished 140 dreams with the help of the Dream Trust program. Keren has an extensive background in teaching, as an English Educator. Skilled in Learning process, Coaching, Linguistics, and Neurolinguistics. When we think of Keren the words Organized, Natural Leadership and Adaptability come to mind, and not to mention great communication skills. Her other areas of expertise also include: Customer Service, Sales, Human Resources, Logistics, Academic coordination, teaching and learning strategies, processes and procedures, requirements of assigned programs and initiatives, professional development, reports for programs and initiatives, work with teams establishing realistic and attainable goals.

in her free time Keren most loves going on dates with her loving husband and trying out new cuisines. Together they have two playful children, Evan and Enora who fill their home with happiness, along with the families two dogs. 

Daniel Paul Christman

Daniel Paul Christman

Account Executive Associate

Daniel Paul Christman started working as a customer service agent in 2017. Thanks to his dedication, effort and excellent work, Paul was promoted to the position of Account Executive Associate. Originally from Germany and adopted by a U.S military officer, Paul grew up in the USA.

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He has served in the U.S. Army and then migrated to Mexico in 1991, where he has been living ever since.

Paul started in ListenTrust in 2017 as a customer service agent with Capital Brands. It was his first call center experience. After a short time, Paul was transferred to Bosley where he underwent training again to become an outbound caller agent. Again, after a short period of time, Paul was promoted to the Bosley trainer position because of his extensive experience in education. Paul would work as a trainer for more than two years.

Paul has now been promoted to the position of Account Executive Associate as of April 2020. He is expected to continue growing here in the ListenTrust family and contributing to our growth for many years to come.

Paul is happily married with 2 children. Paul is a great team player and loves to be a part of something bigger than himself. He enjoys constantly learning and self-development as well as a listening to a broad range of music, anything from Luis Miguel to Marilyn Manson. Paul also considers himself a bit of Hi Fi guru. As a hobby Paul won three straight state championships in car audio sound quality here in Sonora.  Paul never forgets to tell everyone at ListenTrust just how much he loves working there.

Sandra Guadalupe Aguilar Luna

Sandra Guadalupe Aguilar Luna

Corporate Culture & Communications Manager

Sandra started working with ListenTrust in March 2018 as an Analyst with our Professional Services team. She demonstrates daily that with great determination and dedication the goals we set for ourselves can be met. Which is why she is proudly promoted to Associate Account Executive.

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Sandra, (Sandy) moved into Sonora in 2007 and before getting into the call center environment was a middle school and English teacher. She started as an agent in 2009 took and has been in the industry since.

She is very passionate about helping others and about healthy cooking. She loves to read and landscape painting with impressionist techniques.

Sandy is happily married with 2 beautiful daughters. Sandy believes in teamwork and enjoys constantly learning from others and self-development as well as helping others realize their great potential and their own unique talents.

Craig Handley

Craig Handley

Co-Founder

An expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful “Listen Up Espanol,” which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine’s 500/5000 list.

 

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Handley’s businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA.

He started his professional career as a paperboy, winning a contest to go to Disney for most new subscribers at the age of 13, he followed up with 3 years of door-to-door insurance sales, where he again won the companies highest award 8 times. He worked in a call center in telephone sales and again was one of 3 employees (Out of 950) selling over a million dollars a year in product. A respected advisor for hundreds of brands, products, and services in almost every category, he has also contributed articles and been interviewed for leading marketing and business magazines, blogs and podcasts and he’s spoken at conferences, company retreats, seminars, and private masterminds.

He served five years in the U.S. Army infantry during the first Iraqi war, leaving with an honorable discharge. Handley studied voice and piano in college. He has written and produced hundreds of songs, from rap to pop to ballads to humorous parodies, and even opened for Coolio and hosted the Adult Entertainment Awards. In 2010 he turned down a record deal because it would have been “a pay cut” from his profitable businesses – and the required tour schedule didn’t leave him enough time for his kids. A devoted family man, he danced his way into his wife’s heart with his “running man” and his practiced rendition of “the worm” and is also the father of five and a boy named Josh. He believes that with faith and a little courage, anything is possible.

Tony Ricciardi

Tony Ricciardi

Co-Founder

Tony focuses on new business development and strategic alliances. He plays a similar role for ListenTrust’s sister enterprise, Revenue Enhancement Consultants, a company dedicated to helping merchants, service providers, and affiliates boost sales and revenue.

tony@listentrust.com

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A longstanding member of the Electronic Retailers Association, Tony holds a B.S. in Business Administration/Marketing from the University of Northern Colorado. He resides in Maine with his wife and two children, with whom he shares his passions for photography, snowboarding, and mountain- and road-biking.