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Is Direct Response Marketing Still a Valuable Tool?
Digital marketing is all the rage but is there a place for Direct Response Television Marketing? Marketing has been a part of the sales process as long as people have been selling things....
U.S. Emerging Markets and Nonprofits: The Millennial Connection
How to Attract Millennial Donors and Young Philanthropists to your Nonprofit The word "millennial" is one of the to most used (and perhaps overused) terms of the past decade. Despite the...
Nearshore VS Offshore: The Call Center Dilemma
There are numerous options for businesses looking for a call center partner: not all of them are created equal. Call center outsourcing is popping up everywhere. From India to the Philippines, South...
Marketing Strategies: Using Human Connection to Capitalize on Online Sales
We recently spent 3 days in San Diego attending one of the best marketing events of the year: the Traffic and Conversion Summit 2019. It's an action-packed 3 days with over 6,000 attendees, 100+...